A massive community effort, helped along by great local partners, Morph created the video campaign for Balenciaga's Spring 22 collection. The project was led by visual artist Yilmaz Sen, who became an integral part of Morph along the way.
With the campaign, we've explored some new production methods, in particular various CGI tools. The video is a simple and meditative exploration of being inside – surrounded by our own four walls – as the world outside evolves and adjusts in a constant flow of images. It felt like a natural reflection of the past 1.5 years, when being forced to explore new ways of relating to our sourroundings.
Inspired by Zbig Rybczynski's “Imagine”.